Barcelona Faces Backlash Over Partnership With Little-Known Crypto Firm
Barcelona's sponsorship deal with obscure cryptocurrency firm Zero-Knowledge Proof (ZKP) has sparked fan outrage, with critics accusing the club of chasing revenue at the expense of supporter protection. The agreement, announced in mid-November, positions ZKP as the club's Official Cryptographic Protocol Partner until 2028.
Concerns center on the company's minimal digital footprint—its first social media post announced the Barça partnership—and fears it could encourage fans to engage with high-risk digital assets. While ZKP claims it will safeguard fan data through cryptographic verification, the club clarified the deal doesn't involve token launches.